Digital accessibility is:
01.
Good Business
Enabling businesses to grow market share and reduce operating costs by shifting customers to digital from higher cost service channels.
02.
The Right Thing
Illustrating that your organisation values inclusive services that can be accessed by all.
03.
The Law
Accessibility is required by law in many countries including Australia, the US and the UK. Digital inclusion ensures equal opportunities and reduces discrimination.
04.
A Human Right
Access to digital services is essential for individuals to exercise their rights to information, education, communication, and participation in modern society.
05.
Socially Responsible
And easy to understand when you can see real customers facing barriers accessing your digital experiences.
Why care?
4.25m
People in Australia have a disability
That's 18% of the population
3.9m
Australians are 65 or older
Many older people have faced some of the greatest challenges in accessing digital services
872K
Australian's not speak english well or at all
Translated webpages can be of use when they are easy to locate and the translation is accurate and culturally appropriate.
~$13Trillion (USD)
Is the global addressible market for people with a disability
$2.90!
Is the legal hourly rate to pay people with a disability in Australia
All we can say is WTF?
53%
Is the employment rate for people for people with a disability
Compared to 83% for those without a disability