Universal Usability Testing & Research

Digital services through your customers' eyes.

Disabled and diverse customers test your digital service, start to finish. You watch what they do, then fix what gets in the way.

Trusted by teams at

Why it matters

Good Business
Enabling businesses to grow market share and reduce operating costs by shifting customers to digital from higher cost service channels.
The Right Thing
Illustrating that your organisation values inclusive services that can be accessed by all.
The Law
Accessibility is required by law in many countries including Australia, the US and the UK. Digital inclusion ensures equal opportunities and reduces discrimination.
A Human Right
Access to digital services is essential for individuals to exercise their rights to information, education, communication, and participation in modern society.
Socially Responsible
And easy to understand when you can see real customers facing barriers accessing your digital experiences.
Benefits All
Solve for edge users and you know it's seamless and intuitive for all of your customers.

The numbers

People in the UK have a disability: 16 Million
UK citizens don’t speak English well: 1.1 Million
UK citizens are older than 70: 9.1 Million
UK disability pay gap: 17%
Disability addressable market: $13 Trillion
Disability Employment Rate: 53%; Compared with 82.5% without a disability. Every project prioritises meaningful work for those who need it most.

How it works

Step 1: Your journey, end to end
Testers work through the whole experience, so every team sees the friction across every product.
Step 2: A panel of 18 diverse testers
Three people from each of the six perspectives. Meet one person who is blind and you have met one person who is blind.
Step 3: Observed, recorded, relatable
We record every touchpoint, so you watch how a customer uses their assistive technology on your service.
Step 4: Your research repository, delivered fast
We aim to deliver within five business days of brief sign-off. Synthesised findings and recommendations with solutions, a dashboard sorted by perspective, product and demographics, and a library of recordings.

What you get

Wholesale Capability Uplift
Uplifts your teams understanding of assistive technologies
Usability Over Box Ticking
Leaps you forward towards universal usability rather than conformance
Social Impact
Creates meaningful work for those facing long-term employment barriers
Customer-Centric Culture
Integrating customer insights at every stage helps organisations meet user needs, boosting satisfaction and loyalty
Long Lived Research Resources
For every project, we create a research repository including a dynamic dashboard, user testing recordings, feedback, and a highlights reel, providing valuable reference materials for years to come
Accelerating Your Development Cycle
Actionable and relatable insights directly into the hands of developers and designers, reducing handoffs to centralised functions

Our social impact

300 jobs in 3 years
Disability employment has been stuck at 53% for decades, we want to shift the dial. We're aiming for 300 jobs.
Mindful of gig work
We always pay a minimum of 3 hours of pay, because we value our team's time and believe in fairly compensating their commitment and effort.
We always pay at least twice the national minimum wage
And many of our testers earn significantly more. That’s well above industry norms, especially in the UK, where people with disabilities earn, on average, 17% less than non-disabled workers.